The UK high street is under pressure. In recent years, we have seen a rise in business rates, a decline in real wages, and an increase in online shopping. This has put many high-street businesses under financial strain. However, there are ways in which technology and digitization can help. In this blog post, we will …
Guest Speaker: Melissa Lang “Repeat Logo Offer Business Logo Design Advice, Can You Help Them?” Netflix, Instagram and MasterCard are all big brands who have rebranded in 2016. Why? The logo design world is changing and the world’s biggest businesses are moving towards flatter, mobile-friendly designs. It is a great time to be a start-up business …
Guest Speaker: William Bauer “You Don’t Succeed by Making it Difficult to Buy From You” I’m every pizza and street food stand’s worst nuisance: an obstinately cashless consumer. Against my parents’ better judgment, I never carry cash. I use my Amex for everything and then pay it off at the end of every month to reap the …
Guest Speaker: Melissa Lang “What is millennial branding, and why should you care?” In 2016, we’re living in an age of information saturation. At each turn we are bombarded with images and messages; everything we could ever want to know is at our fingertips (literally). With two thirds of us owning smart phones, and each of …
Guest Speaker: Ayodeji Onibalusi “How to Avoid Potential Pitfalls With User-Generated Content” User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you’ll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many …
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