The true potential of User-generated content (UGC)

Guest Speaker: Ayodeji Onibalusi “How to Avoid Potential Pitfalls With User-Generated Content” User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you’ll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many …

Beware! The Dark and Crucial World of Content Marketing

Guest Speaker: Mike Li “The Dark Side of Content Marketing” What is there to know about content marketing? Well, one thing is for sure; content is king. A blood-thirsty king. Now feed him “Create awesome content.” “Deliver value.” “WOW your users.” “Master the art of storytelling.” “Users will find your content online.” “Build relationships with customers …

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