Innovation - Group
Investing in Love the Idea offers the opportunity to benefit from the rapid growth in technology.
| Register Interest [Contact | Become a partner ](/contact-us) ![]() |
Join a vibrant community of innovators and thought leaders, gaining access to knowledge, collaboration, and new business opportunities.

Connect with top-tier engineers and tech talent who align with your vision, helping you build a strong research and innovation team.

Book experts to help navigate and optimise the latest tools and technologies, ensuring your projects stay ahead of the curve.
Who can apply?

We are seeking artificial intelligence (AI) companies with high impact and growth potential. We define AI to encompass innovative solutions that enhance various industries, improve operational efficiency, support decision-making processes, and promote technological advancement. This includes AI-driven platforms, tools for personalised experiences, automation solutions, advancements in machine learning and natural language processing, and other sectors that contribute to the transformation and improvement of everyday life. Join us in revolutionising the future with cutting-edge AI technologies that drive progress and create a smarter, more connected world.
- Seed to pre-Series A, AI startups.
- We will accept idea stage companies, as long as they are able to demonstrate market interest.
- Your company must be headquartered in the UK or USA.
Trusted by leading
brands and startups alike

Infinite possibilities for good. Collaborators from our programme
Our solutions harness the power of advanced data analytics to process information far beyond human capacity, enabling you to provide your customers with precise, data-driven insights on where, when, and why to invest. By leveraging our cutting-edge technology, you can uncover hidden patterns, trends, and opportunities that would otherwise go unnoticed.
Lyft successfully launched their sunset product campaign in 2022 by revolutionising its app user experience with NFC technology. All of this was made possible by the collaboration of our team.
Their goal was to share stories, photos and play games during the golden hour. A timer would count down until users box of fun would open up and completions could be run. NFC was used to connect with others around you and share the experience.
Interactive Product Promo
MAC, a global cosmetics brand, advances the concept of enhancing shopper interaction by developing an App with a QR Code Scan feature to provide perfectly matched cosmetics style and showcasing some inspired make-up looks from well-known influencers.
Custom APIs from MAC product lines also allowed us to pull in reviews and update the app making it more dynamic and adding a new speed style dimension.
QR Matching Cosmetics
Gillette came up with a fun idea of utilising AR technology to generate funds and awareness for men’s health during Movember. Developing an interactive way of seeing yourself with different moustache styles.
The concept is to provide men with a way to take images themselves with various sorts of moustaches they wish to grow during Movember and share them on social media sites like Facebook and Instagram
[Events and Fundraising
](/project/gillette-3/)
Napkin is a voice controlled recipe app that makes cooking super easy. Intructions are read out as you cook and meals are timed to perfection. With images and voice commands to guide you step by step.
Napkin Recpies goal was to make cooking accessible for everyone. No more messy hands over tech or constantly scrolling receipt text.
Voice-Controlled Cooking
Above & beyond with analytics that help innovators
We’re committed to helping our members make better decisions driven by data and expert advice.
Connect with the next generation. Powering AI success stories.

Base it on Science
To embark on a journey where your ideas meet innovative solutions you will need to think ahead. Don’t rush bring your vision to life. At this early stage documenting is the most productive task you can do.
Lead by Design
Let the creative and tech experts guide you towards creating systems and services that resonate perfectly with your audience. From branding to functionality, they will help propel your project forward.
Get Desired Results
You’ll need to secure a team for day-to-day business support. The real work starts after you launch, from digesting data, crafting reports and gathering analytics to new ideas that propel your business.
Ask a question and tell us how we can help.
Send Message
Δ



