Love the Idea

Home of Innovation

Awarded one of UK's Top 100 Most Innovative Companies. Nominated across Tech, Education, Travel, and Health.

"Technology is best when it brings people together."

Latest News and Community Discussions

We embrace the curious, the bold visionaries, the deep thinkers, and the silent innovators who shape the future.

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    Read about our journey becoming a responsible business

    We have committed 0.5% of our revenue to carbon removal, supporting 46 projects that focus on reducing social and environmental impacts

    Community-driven | Latest tips, topics and discussions

    We explore the future of work.
    Embrace your curiosity.

    Embrace your local beauty spots and maximise flexible working. Discover tips guides and ideas around the future of work and our evolving workplace. On top of all that, our community searches for offers around business retreats aim towards ‘switch off’.

    Latest tips, guides and offers

    Our collaboration studio.
    Ideas that inspire.

    Ideas need to be seen, discussed and inspire. Listen out for our studio offers plus our recording tips ‘n’ tricks. Listen to our selected podcast shows, including our Founders Stories series on digital, over radio and a lot more.

    Latest shows

    Bold, intelligent, solutions.
    Tech & AI with purpose.

    Innovation thrives on collaboration. Over the past year, the Love the Idea team has skyrocketed to rank among the top 100 most innovative companies in the UK, plus recognised as one of the top 10 champions of innovation in technology. We are committed to empowering the groundbreaking work that makes the UK the most dynamic hub for AI and the tech landscape.

    Latest Guides

    Empowering tomorrow's entrepreneurs & rising stars.

    Personal growth is business growth. When you invest in your own development, you bring new skills, fresh perspectives, and creativity to your roles. This not only boosts your own performance but also drives innovation and success within your company.

    Latest Courses, Events & Guides

    Our hub for financial insight.
    Budget friendly tips.

    We know what it’s like founding, building, resourcing, supporting, training, and scaling a tech startup. Our finance network spans from accounting firms to FCA specialists and VCs. Our new budget friendly tips and tricks can help you get to grip with numbers.

    Cashflow and money saving tips

    Tap into what’s happening to shape and build what’s next.

    Our members’ app is currently in development. It will be your wallet for all of your inspiration, news, and UK innovation insights. Share the latest news, deals, and interviews. Book a course, hire an expert, and much more.

      Community driven and inspired!

      Backing businesses.
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      Community impact committee.

      Have your say on how our communities uses technology. Take a leadership role in influencing local councils. Our CIC meetings run quarterly and part of our Tech4Good mission.

      Answers to our most common questions

      Love the Idea (LTI) is an innovation hub and community-led site for innovators and future thinkers. We collaborate with companies driving change and shaping our future. Explore our blend of in-depth guides, tips, deals, personal stories, a vibrant community, or drop us a message about your project.

      Love the Idea is free to use and doesn’t allow advertising. Everything on the main site is here because we believe it’s the best way to foster innovation. Our content is based on independent, detailed, and specialised research by our dedicated team.

      Companies cannot pay to be featured on our site. Our content is created solely with the goal of identifying the best ways to foster innovation. Once the content is complete, our marketing team seeks out affiliate links for the top products.

      These affiliate links function like regular links, but if clicked, they are tracked and may generate a payment for the site. The payment terms can vary, including per click, per user, per application, or per accepted application, or a mix of these methods.

      There are generally two primary funding models. One approach, involves generating revenue through subscriptions and additional paid services, such as consulting. We choose to keep our site accessible at no cost, recognising that many innovation enthusiasts might not be able to pay.

      The alternative model is often employed by commercial sites, which prioritise or even restrict their recommendations to products that provide payment.

      We are committed to offering the most reliable recommendations, believing that an unbiased approach is the best.

      Yes, we do have a customer support staff. You can reach us via

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      Recent comments

      We collaborate with a lot of agencies all over the globe, but Love the Idea is one of our greatest. Their attention is constantly trained on our target market. This indicates that they seriously analysed our criteria and determined how to execute modifications based on our organisational plans, rather than simply and blindly following our orders.

      Love the Idea client headshot
      Jake Madsen Managing Director

      Love the Idea worked pragmatically and flexibly with us. All communication was very clear, concise and effective. All deliveries were to a high quality and were delivered seamlessly. I have no hesitation in recommending Love the Idea, and intend to use them for the next evolutions of this app and for future apps."

      Love the Idea client headshot
      James Carter Product Owner

      We've been working together for over a year, and Love the Idea has established itself as one of our key strategic allies by successfully executing over 20 contracts with us. They have earned our trust by consistently taking responsibility for their actions and always delivering.

      Marcus Grey CEO

      Love the Idea’s prototype design and development bootcamp was highly beneficial. Our international team collaborated closely with Love the Idea to create an incredible App that won over our key senior management. We hope to continue dealing with Love the Idea for any new enterprise efforts.

      Simon Holding CEO

      Very impressed with quality and speed of Love the Idea. The system was 10 times better then what they previously had. I'm very happy to continue working together and look forward to developing new features. Thank you to everyone on the team.

      Claudia Bucknor Project Owner

      Love the Idea worked pragmatically and flexibly with us. All communication was very clear, concise and effective. All deliveries were to a high quality and were delivered seamlessly.

      Love the Idea client headshot
      James Carter Product Owner

      Love the Idea has established itself as one of our key strategic allies by successfully executing over 20 innovative tech concepts over the past 2 years. Hoping we can do this even faster.

      Love the Idea client headshot
      Marcus Grey CEO

      We collaborate with a lot of agencies all over the globe, LTI has been on the most supportive. I would love to see design concepts being pushed to the limit in the future.

      Love the Idea client headshot
      Jake Madsen Managing Director

      Prototype design and development team was highly recommended. Our international team collaborated closely with Love the Idea to create an incredible App that won over our key senior management.

      Love the Idea client headshot
      Simon Holding CEO

      I am truly impressed by the exceptional quality and efficiency that Love the Idea has provided us. The system they delivered surpassed our previous solution by a remarkable tenfold. Thank you very much to the team.

      Claudia Bucknor Project Owner
      Rating: 4.6 (162)  Jetpack
      I have no special talents. I am only passionately curious
      Do what you love and do it often
      Enthusiasm is the mother of effort, and without it nothing great was ever achieved
      Doing what you love makes every day a win.
      Don't be scared to sail away from the shore. The greatest adventures are found when you dare to dream.
      When something is important enough, you do it even if the odds are not in your favor

      How the site works.

      Welcome to Love the Idea, your go-to source for innovation tips, deals, and inspiring stories. We believe in transparency and want you to understand the strengths and limitations of our site.

      Love the idea is free to use and doesn’t allow advertising. Starting out as a tech community, we strive to provide the best guides, tips, tools, and techniques for innovation. However, we can’t guarantee perfection. Please use the information at your own risk, and note that we cannot accept liability if things go wrong.

      Our content does not constitute professional advice. Always conduct your own research to ensure the information is suitable for your specific circumstances. We focus on providing valuable insights and deals but do not investigate the solvency of companies mentioned. Remember, there’s always a risk that any company can face financial difficulties without prior warning.

      While we aim to provide accurate information at the time of publication, prices and terms can change. Always double-check the details with the provider. We often link to other websites for your convenience, but we can’t be responsible for their content.

      Our community are open to everyone, and the opinions expressed there may differ from our own. Love the Idea is committed to independence and prioritising our member’s needs.

      Thank you for being part of our journey towards innovation and growth.

      Love the Idea® is a champion of innovation, dedicated to celebrating and promoting groundbreaking work. Awarded one of the UK’s Top 100 Innovative Companies, with nominations across Tech, Education, Travel, and Health sectors. Our platform embraces a vibrant community of innovators, providing them with news, resources, expertise, and the support they need to drive change and shape the future.

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      124 City Road, London
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