Love the Idea is a community site for innovators and inspiring tech startups. With a blend of in-depth guides, deals, personal stories, and a vibrant community, LTI spotlights companies driving change and shaping our future.

Love the Idea is free to use and doesn’t allow advertising. Everything on the main site is here because we believe it’s the best way to foster innovation. Our content is based on independent, detailed, and specialised research by our dedicated team.

Companies cannot pay to be featured on our site. Our content is created solely with the goal of identifying the best ways to foster innovation. Once the content is complete, our marketing team seeks out affiliate links for the top products.

These affiliate links function like regular links, but if clicked, they are tracked and may generate a payment for the site. The payment terms can vary, including per click, per user, per application, or per accepted application, or a mix of these methods.

There are generally two primary funding models. One approach, involves generating revenue through subscriptions and additional paid services, such as consulting. We choose to keep our site accessible at no cost, recognising that many innovation enthusiasts might not be able to pay.

The alternative model is often employed by commercial sites, which prioritise or even restrict their recommendations to products that provide payment.

We are committed to offering the most reliable recommendations, believing that an unbiased approach is the best.

Yes, we do have a customer support staff. You can reach us via

• UK phone: +442038704123
• email: [email protected]
• or by our contact page