How To Write A Digital Brief

How To Write A Digital Brief


When organising a digital project, it’s often difficult to communicate what it is you’re looking for to a prospective agency, especially if you haven’t run a digital project before, or if you have and it didn’t go to plan. This is the reason why, after more than 10 years in the industry, I’ve only ever seen one or two briefs that hit the mark.

Mat Hayward
Mat Hayward

Throughout his career Mat has worked for some of the UK’s best agencies on major projects for clients including Orange, Siemens, Experian and Lastminute.com. An experienced developer himself, he understands how real digital projects are run and maintains the highest standards while keeping projects on budget and on deadline.

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