Guest Speaker: Melissa Lang “Repeat Logo Offer Business Logo Design Advice, Can You Help Them?”
Netflix, Instagram and MasterCard are all big brands who have rebranded in 2016. Why? The logo design world is changing and the world’s biggest businesses are moving towards flatter, mobile friendly designs.
It is a great time to be a start-up business and if you are at the first stage of logo design then, take note of what these bigger brands are doing. Make sure that your logo design is relevant. Brand identity can be instantly recognisable, your company logo should be on your Facebook, Twitter, Instagram and of course your website – so make sure it looks professional.
What’s New in Logo Design?
Did you know that logos have come a long way from their origins? The art of logo design started long ago and has been around in one form or another for several thousand years!
It all started in with the Ancient Egyptians who would brand domestic animals with hieroglyphs to mark their ownership.
Since then logo designs have come in all shapes and sizes and over the years the design of logos have become much more minimalist, giving consumers easy and fast recognition. Have a think about your favourite logo, what does it look like? Brands like Coca-Cola have stayed true to their original font whereas Shell and Starbucks have dropped the text from their logo completely.
Why Your Start-up Business Needs a Professional Logo Design
It is never too early to start thinking about your brand’s appearance. First impressions do count and even big brands have received back lash for their choice of design. Professional logo design doesn’t have to be expensive and the benefits of having an attractive logo will only draw more customers to your business.
Once your quality design is finalised make sure that you are adding to all of your online and offline materials. Small touches like a professional logo and email signature will make your business appear more trustworthy to potential clients and other businesses.
Social Media and Logo Design
Along with your company logo design, ensure that your emails include a personal business title, address, phone, email, website and Twitter/Facebook links.
Logo designers have the ability to break the internet with their new take on modernist with digital design.
The great thing about social media is how instant it can be when releasing new designs. Nowadays, it is not uncommon for businesses to receive an immediate load of responses within minutes after releasing their new company logo.
Let’s Look at The Figures…
Moving forward into the digital era, your business’ visual identity is important and it should demonstrate what your business is all about. Every company has different logo needs, just look at the figures:
- 33% of the top brand’s logos use the colour blue.
- 41% of logos use text only
- 80% of people think a brand is more recognisable by colour
- 93% of the logo designs are relatively simple
Your business Logos should be carefully designed with your business’ personality and your customer’s preferences in mind
Does Your Start Up Business Need A Digital Logo Design?
Millennials spent hours of their time browsing on their mobiles, so the answer to the question above is, yes.
This trend has been brewing for a while and companies started investing in “flat” design back in 2013. You may remember that shadowing and embossing were huge in the past, but they have now been abandoned as most brands, big and small have loosened their attachment to 3D effects.
Flat logos became trendy and this was mainly due to the digital revolution that was occurring. Marketers’ began to use mobile as the driving force for campaigns, and they wanted their promotional material to look how they would on a physical product.
We know the importance of branding and getting a business logo right – that’s why we would our friends down at RepeatLogo would love any help you can give them. Which one do you like the best?