Gillette, a well-known European manufacturer renowned for producing high-quality razors and shaving products, presented our company with an intriguing proposition. They sought to harness the power of social media platforms for the dual purpose of fundraising and increasing awareness for men’s health issues during Movember.
Gillette had a creative initiative to support men’s health during Movember by leveraging social media apps to raise funds and awareness. They developed an interactive feature that allows men to visualize themselves with different moustache styles.
The primary goal of the project was to leverage the Movember event, which occurs annually in November, to promote unique and creative moustache styles among men. Movember serves as an opportunity for individuals to participate in charitable causes and raise awareness for men’s health.
The idea is to enable men to capture images of themselves sporting various moustache types they aspire to grow during Movember. These pictures can then be shared on popular social media platforms such as Facebook and Instagram. At the conclusion of November, participants can compare their progress to the initial post and observe their moustache journey, which may encourage people to make donations.
This campaign aimed to combine fun and a charitable cause, using the power of social media to make a positive impact on men’s health awareness.
LTI was entrusted with the exciting challenge of transforming this creative concept into reality. Leveraging Augmented Reality Software (SparkAR), they crafted a bespoke filter that allowed users to take photos of themselves with a variety of moustache styles. This interactive filter provided a unique opportunity for users to visualize how different moustache styles would look on social media platforms like Facebook and Instagram. A diverse selection of moustache styles and colours were made available within the filter, providing users with ample choices to experiment with.
The culmination of the project came on November 1, 2021, with the successful launch of the final product across Europe. The initiative garnered an impressive response, attracting a substantial number of enthusiastic participants who actively engaged in sharing and making donations to the chosen charity. The campaign’s impact was further magnified by the addition of many new supporters, enhancing the reach of this essential awareness initiative.
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