William Bauer is the Managing Director of ROYCE, a handcrafted American accessories brand established in New York City in 1974. His small business marketing and entrepreneurial acumen have been featured in The New York Times, Inc., Entrepreneur, BBC, CNN Money, amongst other prominent publications.
December 6, 2022 William Bauer
December 6, 2022 /

Making It Hard for People to Buy from You Kills Your Business

Guest Speaker: William Bauer “You Don’t Succeed by Making it Difficult to Buy From You” I’m every pizza and street food stand’s worst nuisance: an obstinately cashless consumer. Against my parents’ better judgment, I never carry cash. I use my Amex for everything and then pay it off at the end of every month to reap the …

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