Guest Speaker: William Bauer “You Don’t Succeed by Making it Difficult to Buy From You” I’m every pizza and street food stand’s worst nuisance: an obstinately cashless consumer. Against my parents’ better judgment, I never carry cash. I use my Amex for everything and then pay it off at the end of every month to reap the …
Guest Speaker: Freeman Harris “When should a startup register their trademark?” Setting up a new company is hectic. There’s a large amount of things that need to be created, organised or started. If you’re new to the experience of running a startup, you’ll feel overwhelmed with all that needs to be done. Entrepreneurs have a lot …
Guest Speaker: Tom Wishart “The Death of the 9 to 5” It’s 9.15 am on Monday morning – the daily grind has started. You’ve been involved in the new working week for a whole fifteen minutes and already life seems that little bit slower. By 9.45 you’re on social media, scrolling past posts of beaches, drinks …
Guest Speaker: Melissa Lang “What is millennial branding, and why should you care?” In 2016, we’re living in an age of information saturation. At each turn we are bombarded with images and messages; everything we could ever want to know is at our fingertips (literally). With two thirds of us owning smart phones, and each of …
Guest Speaker: Ayodeji Onibalusi “How to Avoid Potential Pitfalls With User-Generated Content” User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you’ll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many …
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