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Dear Lisa,

We look forward to diving into the project.

Summary of requested work:

  • Phase 1 – AI Base Version :
    • User inputs: Dog Name, Age, Weight. Output: Basic weight assessment message (underweight / healthy / overweight). CTA: Sign up to learn more
  • Phase 2 – AI Enhanced Version:
    • User inputs: Dog Name, Breed, Gender, Age, Weight Output: More accurate assessment using breed and age-specific ranges CTA: Personalized sign-up encouragement (e.g., “Bruce is doing great!”)
  • Data Source : Driven from a provided Excel sheet which will be updated any number of times. Development is needed (LTI) along with AI server + system (ApplyAI) for ongoing scaling.

Here are the key points and estimates based on our discussion:

Love The Idea (LTI) – Cost Breakdown

Tasks | Estimated Time | Total Cost
Develop form logic using ApplyAI (1 agent) to provide feedback based on weight | 6 hours (6 hours developer) | £367.44
Design lightweight UX: Dog Name, Age, Weight input with basic output + CTA (includes website changes) | 10 hours (2 hours designer, 8 hours developer) | £612.40
Enhanced version with breed and gender input, mapped to custom Excel sheet | 10 hours (2 hours designer, 8 hours developer) | £612.40
CTA integration with email, including personalised AI messaging (e.g. dog name) | 10 hours (8 hours developer) | £612.40
QA Testing, form embedding, cross-device & browser optimisation | 4 hours (4 hours developer) | £244.96
Total (LTI only) | £2,449.44
ApplyAI – Cost Breakdown
—
Tasks | Estimated Time | Total Cost
ApplyAI LON server setup and LLM model triggers (one-time) | Billed separately | £600.00
ApplyAI monthly (1 scaleable agent, fully managed) | Ongoing (monthly) | £300.00/month

Let’s Get Started

We are excited to work together and look forward to your approval to proceed. []: required