Cosmetics
12 months
Mobile App Developement
Contentful
Cosmetics
12 months
Mobile App Developement
Not Available
MAC is a renowned global cosmetics brand that focuses on enhancing shopper interaction. They approached our team with an exciting vision—a mobile App with a QR Code Scan feature, offering users perfectly matched cosmetics styles and showcasing makeup looks inspired by well-known influencers.
When MAC came to us, they had a working prototype of their ideal app, but it faced functionality issues, especially in the back end. With pride, we took on the project and collaborated closely with them to transform their prototype into a fully functional Application.
Analyzing the campaign goal and complexities was challenging, yet we relished the opportunity to aim higher. The project demanded significant front-end functionality, including the ability to save various cosmetic products to create personalized sets of MAC cosmetics, a feature suggesting cosmetic sets, and a list of products with reviews.
After careful consideration, we decided to utilize react JS, a versatile framework enabling us to swiftly create the required front end and API to work with a headless server. Custom API integration from MAC’s product lines also enabled us to fetch reviews and update the app dynamically, adding a new dimension of speed and style.
Who doesn’t need inspiration? As part of the user engagement strategy, we added a section to the App where well-known influencers can upload their makeup looks using MAC Cosmetic products. Users can now easily discover their next on-the-go or dramatic look.
The most challenging technological aspect of this project was implementing the QR Code feature. Now, customers can scan the QR codes of MAC cosmetic products, and the app will display another list of MAC cosmetics matching the colour range of the scanned product.
With dedication and expertise, we turned MAC’s vision into a reality, creating a seamless and engaging App for cosmetics enthusiasts worldwide.
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